To build a WNBA team from scratch, Golden Stette Falkrez looked for people with a “Entrepreneurship Mention”

Good morning! The Blue Organ trip is launched, women married by new legislation can be deprived, and there is an authority to start from the zero point in WNBA.
– new beginning. The 2025 WNBA draft is today, and the first time’s choice in a group draft will be Golden State Valkyries, the new expansion team that started playing this season. It is one of the only things that Falkrez is doing traditionally. A team in the Gulf region is based It sold 10,000 season tickets– The first team in the league to do so. they A multi -year deal signed with SephoraIncluding naming the rights of the team’s training center for the team, which will contain trademarks and Sephora products throughout the courts, the treasury room and the players’ hall.

It was difficult and easier to achieve these landmarks as a team of zero -point – the first to do so since 2008.

Valkyries GM OHEMAA NYANIN has seen the difference between reconstruction and a new start at work; It came to Falkerez from New York Liberty, which is an original WNBA privilege that was rescued from A. Near death In 2019, “Re -Create” What is the Liberty basketball now? “It was really difficult because people only wanted to see what they knew.” “The difference here is that we create what we want people to know. What is the basketball in Falkrez? We take our beautiful time to determine that, because once it is determined – it is difficult to change.”

Instead of focusing only on basketball or commercial skills in employment, Nianin says her higher priorities have found people with a mental and entrepreneurship and problem solving-although these skills interfere with the required grains in sports. “To be a pioneer is a creation, either to flourish or failure, and regardless of the results, it continues,” she says.

On the business side, President Jess Smith was evenly thinking (see: Sephora is a deal, in addition to a new one with United Airways). Last year, she told me that she was thinking about how the team was greater than basketball. Before the team had players, he had purple shirts and partnership with the sports media brand Togethxr. Smith was thinking about podcast. “What do these moments feel when our brand is larger than sport?” Smith said.

Falkerez formulated most of its list through a draft expansion in December, and with a group draft today (characterized by choosing the expected draft No. 1 Paige BokerzIt is expected that it will go to the Dallas Wings) will fill the team. They did not have to build everything from scratch – the team has the same owners as Golden State Warriors in the American Professional League.

Neanin says that Nianin’s coach and the Natalies Nakasi know what they do not want to repeat: “The treatment of athletes is only athlete,” and they are not complete people, is the worst that they have seen in another place.

“We can write our story now, right?” Nianin says. “We don’t have to inherit anything.”

Emma Hinchelv
whatever.Henchev@Fortune.com

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