Mark Zuckerberg suggested that Facebook Friends Wipe for everyone and make users start again to enhance the importance of the platform

• MATA CEO Meta, the idea of ​​survey User friends on Facebook to enhance the importance of the platform. Email was revealed as part of the FTC monopoly anti -monopoly case against Meta. FTC seeks to relax the Meta acquisitions from Instagram WhatsApp, but the company keeps it does not carry a monopolistic force in a very competitive and sophisticated digital market.

The CEO of Meta Mark Zuckerberg took the position of witnesses on Monday Amid the experience of suffering to combat monopoly Against the company.

Various email messages from the previous communication of Zuckerberg were presented as a guide, including One from 2022When the Meta coach suggested a “crazy” strategy to enhance the low cultural importance in Facebook: delete the networks of user friends.

Zuckerberg wrote in the 2022 letter to senior executives to reach “Option 1. Double the girlfriend.” “One of the potential crazy ideas is to think about wiping the graphs for all and starting them again.”

The message, which suggested in response to increasing concerns about the weakening of Facebook, suggested that the company can refresh the user’s participation by eliminating the current friends’ communications and encouraging users to rebuild their networks from the zero point.

The proposal was met with doubt about some of the company. Tom Alison, head of Facebook at the time, warned that such a move can undermine the functions of the critical platform, especially on Instagram.

He answered the president of Meta, wrote: “I am not sure of the No. 1 option in your suggestion (double -to -friendly) will be applied because the friendly use issue is vital.”

However, Zuckerberg pressed the idea more, to ask whether the shift from a friend’s model to a dependent model may be possible.

Although the proposal was not actually implemented, as Zuckerberg indicated at the court on Monday, the email reveals the extent of dead interest in competitive survival in a sophisticated digital scene.

Meta anti -monopoly trial

There is a separate internal email, written by Meta CEO in 2008, at the heart of the FTC ongoing monopoly issue against the platform. In it, he wrote: “It is better to buy from competition.”

The experiment, which started on Monday, is the result of a general status of Instagram and WhatsApp. The FTC case claims that the company has bought competing squash platforms and created illegal monopoly in the social media market. If you lose Meta in the case, it can be forced to cut Instagram and WhatsApp.

Meta insists that the competitive scene has turned significantly and is now inconsistent with a group of huge competitors including Tiktok, YouTubeIMessage, and more.

“Evidence in the trial will show what every 17 -year -old child knows in the world: Instagram, Facebook, and WhatsApp compete with Chinese, YouTube, YouTube,xIMessage and many others. After more than 10 years have passed since the FTC review and our acquisitions, the committee’s procedure in this case sends a message that there is no final deal at all. “The American organizers should support innovation, instead of seeking to dismantle a great American company and more Chinese advantages on critical issues such as artificial intelligence,” the company said in a statement.

Experts say that FTC will face an arduous battle in proving its case, pointing to a file of the last court where Meta confirmed that FTC must prove that the company carries a monopolistic force in the current market – is not based on conditions from the past years. This requirement may be an obstacle to the organizers, as the competitive scene has developed significantly since obtaining WhatsApp and Instagram with strong competitors like Tiktok.

Meta risks are still important because forced clouds from Instagram can reduce advertising revenues by up to 50 %.

Meta representatives did not immediately respond to a request for comment from luck, Made outside normal working hours.

This story was originally shown on Fortune.com