How a Cheap Toy Became a Popular Marketing Tool
You may not remember the name UrinatingBut if you are a child in the 1970s, the 1980s, or “the nineties, you will remember how it looks. Basically Ping-Pong ball, swollen, synthetic with Googly eyes, antennas, and a set – And why did they disappear everywhere except for the Netherlands?
Arts and crafts
The jokes were invented by Tom BlondelAnd he is an old veterans of the American army who was working for his parents’ games company in 1971. While his parents were on vacation, Blundell began to deceive many of the parts of the games that revolve around the Oklahoma City office in Bipo. Some Googly eyes were stuck to one of the planets usually used in the noses of doll, added feet to prevent them from overthrowing, then left them on his office and went around his work.
When his parents returned, they were neglected. Blundell’s father believed that the small Knick-Mourkack could be the next big seller for Bipo, where he saw the promise in something that could be incredibly cheap, in huge quantities, and will cost consumers relatively little. My mother Blondel had the idea of ​​adding antennas. Inspiration was inspired by an old product that did not take off, they decided to call them “the piccol”, or a mixture of words Wei and the people. The family could not predict the extent of the V -shaped fingerprint capacity in its shape.
Wei phenomenon
Weepuls was soon on the market, as it was put in a game sections of stores like KMART. Within a few years, Tom Blundell reached the idea of ​​adding a tissue banner to the WEBULS feet that will show global greetings such as “happy birthday“Or” I wish you a great day! “After buying the company from his parents in 1976, Blundell started achieving steps in the promotional world, providing customers with a customizable tape that can costumes, for example, a real estate broker phone number or a letter of thanks from a local bank.
Most of the jokes available in the secondary market today from this period, accumulated Through the restaurant or Commercial promotional offersand Commercial exhibitionsOr even Sunday School Girls. They were also a hot prize element for School Magazine Collect donations, with different levels of sales that make children increasing He cries– Or even the largest crying, such as “Life size“The stuffed that is often granted to The largest sellers in the school. They were common enough to bleed in heresy of other games, with the appearance of thin silhouette Brief.
If we loved as if it were everywhere for decades, it’s because they were. Blundell estimates that by time Bipo – then he sold Weepuline, LLC – in 2012, the company manufactured more than 400 million Webs. It may not survive the numbers that are old Barbie or Dwarfs Do today, but this is really due to its durability – or its absence. The picn is inherently a little disappearance. If you find one desired staircase cleaning, it will rest it away; Another looked obligatory to come in one way or another. But then, in the first decade of the twentieth century, their hegemony began to decline.
Go to Dutch
This, unless I grew up in Holland. For the Dutch in the 1980s, the bacole – or as they called them, “Wuppies” – was not just a game but a cultural phenomenon. Dutch child singer named Fider (Father) released Ibrahim Full album From songs about Wuppies in 1981, with one of the tracks, “WiJ Zijn de Wupies”, or “We ReaPies”, where they reached No. 14 on pop music in the Netherlands.
Wupies had such countries that were used in 2006, 25 years after its introduction, a Dutch supermarket called Albert Heijn in a FIFA’s promotional campaign. The Dutch football play “HUP Holland HUP”, “Wup Holland Wup” campaign Bonus loyal customers with orange, red, white and blue stamps. For an additional three stamps and 2.49 euros, you can disable “Mega Wup”, which was displayed by Dutch drivers on their car information panels until a rash Wupie thefts Make the practice cannot be defended. Until now, Wupies still holds some cultural storage memory in the Netherlands, which inspires the popular slogan Blijdorp Music Festival.
These days, you can still pick up the official bints from Weepuline Weepuls.com. The company sells dozens of dozens of different blowing balls that wear everything from Yarmulkes to the top of the hats, and hold everything from beer bottles to the Gospels (Pdf). You can get a dedicated piston, too, once you know what your tape is said.
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