Hermès outperforms LVMH to get the best center in Luxury after the sales of sales

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Hermès LVMH jumped to become the world’s most luxurious companies on Tuesday, after shares in the owner of Louis Vuitton fell on the back of the results of the first disappointing quarter.

In the morning of bruises for the luxurious sector in which companies exchanged sites several times, the shares are on the Paris list LVMH 7.5 percent decreased, and the group’s market value was sent to 245.4 billion euros.

The shares in Hermes, the maker of Birkin and Kelly bags, decreased by only 0.4 percent, giving them the market value of 247 billion euros.

The luxury industry has struggled after a boom in the epidemic with the consumers of the middle -class spending and economy in China, the factors that are now exacerbated by the aggressive trade war of Donald Trump.

The results of the first quarter of LVMH, which were released late on Monday, showed that sales in the main fashion and leather goods department decreased by 5 percent, which is less than analysts’ expectations by 1 percent.

In contrast to that, HermesIt has enabled it to be the base of the wealthy, carefully calibration, and the production of control over it tightly than overcoming the last slowdown better than its competitors.

However, other luxury arrows were struck forcefully on Tuesday, as Prada fell by 4.2 percent and dry 1.4 percent decrease. The stocks also fell in L’oréal and Puig after the results of LVMH hinted to a wider slowdown in beauty.

Hermes was steadily closed the gap in the market value with LVMH. Its customers are ready to sit in a waiting list for several months, sometimes years, to get their hands on one of the desired Kelly bags, which sell up to 8,000 euros. Hermes bags often bring higher prices in the resale market.

This uniqueness is reflected in the company’s evaluation. Contribute to Hermès Trade with 50 -time futures, which is much higher than any other name in luxury.

“It can be said that Hermes has the highest pricing power,” said Carroll Mago, a Barclays analyst, who added that Hermes will not need to increase prices to the extent of its competitors to compensate for the effect of Trump’s definitions on his profitable margins.

The CEO and head of LVMH, French billionaire Bernard Arnault, built the group in one extending more than 80 brands, as it produces handbags, jewelry and high -end lives.

On the contrary, Hermes remained one group of brands. In 2010, ARNAULT secretly collected a stake in the company, hoping to bring it to a stable, just to be offered by the Hermès Council.

The disturbances come in the broader luxury industry with Trump’s sweeping launch The “mutual” definitions On dozens of commercial partners, the move that was ran to the markets moved and shook the confidence of the consumer.

Earlier this month, the US President announced 20 percent of the goods imported from the European Union. This rate was later reduced to 10 percent as part of a 90 -day stoppage on the most severe definitions. The definitions between the United States and China exceed 100 percent, raising fears of global recession.

The definitions, which were more aggressive than they were widespread, led analysts in Bernstein and HSBC last week to reduce their expectations for luxurious recovery in the second half of the year.

Citigroup Thomas Chauvet said that due to the economic uncertainty resulting from the Trump tariff, “it is difficult to build a reliable scenario” as revenues in LVMH and the luxury sector in general in the upcoming nozzles improved.