Adobe AI Invested in video platform synthesia
On January 27, 2025, an Adobe sign on the main road during the Sundons Film Festival of 2025 on the Park City of YouTaya.
David Baker | Getty
London – Adobe British artificial intelligence startup has invested in the synthetic on the subject of technology to convert video product.
Synthesia told CNBC that Adobe’s entrepreneurial capital arm injected an unknown amount in startup as part of the “strategic” partnership without further describing financial and vocational terms.
Startup, which says it works more than 70% of Fortune 100, selling a platform that can use to develop videos with avatars such as life generated by business AI. Individuals can do Make their own a -avatarEither on the production studio of synthesia or on a personal device.
An approximately $ 1 billion is known for the Adobe, a creative technology powerhouse, photoshop image editing tool. The company also makes premier pro, a video editing platform, widely used by professionals in broadcasting media, advertising and other industries.
“We are creating the world’s leading AI video platform for enterprise,” Synthesia Chief Executive Officer Victor Riparbelie told the CNBC, and Adobe’s investment verified in that direction. ” “We share a vision: Democracy of high-quality material creation and to make enterprise communication fast and more effective.”
This is not the first time Adob ​​has to pay a big bet on Venture-backed startup. This Attempted to take a design platform Figma for $ 20 billionBut after the examination of the European Union and the UK regulators, the agreement was called. Adobe is also an active entrepreneur investor, showing the support of startups like headlines and vidmob.
Profit
In addition to Adob’s investment, Synthesia announced that he recorded $ 100 million in the annual recurrent revenue (ARR) – a solution to the annual revenue generated from the renewal membership annually.
“We have grown approximately 5% of the year, which operates through the strong expansion of customers and the Best-in-Class Unit Economics,” said Riparbeli. “Lack of $ 1 million in ARR gives us a place in a small group of real business traction AI-valuable companies.”
Startup is a loss of loss, however – and soon never focuses on earning earning.
In 23, Syneshia has recorded a $ 25.2 million tax loss in revenue of $ 25.7 million. Profit “does not focus quickly,” Riprebley told CNBC. “But the path is clear.”
Synthesia’s CEO said, “We did not chase the increase at any cost.” 2023 rounds When they Re -funded the beginning of this year??
Synthasia was recently The cost of $ 2.1 billion In the investment round announced in January. His competitors include Kolosan, Deepbren AI, Inavidio AI, Filmerora and Vid. IO. Startup faces competition from Open, whose text-to-video model Sora can create a realistic video clip based on the user’s prompts.
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